Nissan Announces U.S. Pricing For 2012 Armada and Titan

For 2012, the stylish, powerful and roomy Nissan Armada is again offered in three well-equipped models: Armada SV, Armada SL and Armada Platinum. Each is offered in a choice of 2-wheel or 4-wheel drive and come equipped with a standard 317-horsepower 5.6-liter Endurance V8 engine and 5-speed automatic transmission. A fresh new exterior color, Brilliant Silver, is added for the new model year, along with select interior equipment enhancements.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2012 Nissan Armada include:

Model/Transmission
Armada 4x2 SV 5AT	$38,490 USD
Armada 4x2 SL 5AT	$43,940 USD
Armada 4x2 Platinum 5AT	$51,050 USD
Armada 4x4 SV 5AT	$44,090 USD
Armada 4x4 SL 5AT	$46,840 USD
Armada 4x4 Platinum 5AT	$53,950 USD

The powerful, full-size 2012 Nissan Titan is offered in King Cab and Crew Cab body styles with a choice of 4x4 and 4x2 drive configurations, along with two wheelbases and three bed lengths. It features a 5.6-liter DOHC Endurance V8 rated at 317 horsepower and 385 lb-ft torque, standard 5-speed automatic transmission and a maximum towing capacity of up to 9,500 pounds for King Cab and 9,400 pounds for Crew Cab (when properly equipped). For 2012, the Titan is offered in S, SV, PRO-4X and SL trim levels, along with a range of special equipment packages including an all-new SV Sport Appearance Package.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2012 Nissan Titan King Cab include:

Model/Wheelbase
Titan S King Cab 4x2 SWB	$27,410 USD
Titan SV King Cab 4x2 SWB	$29,410 USD
Titan S King Cab 4x4 SWB	$30,260 USD
Titan SV King Cab 4x4 SWB	$32,260 USD
Titan PRO-4X King Cab 4x4 SWB	$35,140 USD

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2012 Nissan Titan Crew Cab include:

Model/Wheelbase
Titan S Crew Cab 4x2 SWB	$29,960 USD
Titan SV Crew Cab 4x2 SWB	$31,610 USD
Titan SV Crew Cab 4x2 LWB	$32,060 USD
Titan SL Crew Cab 4x2 SWB	$37,510 USD
Titan S Crew Cab 4x4 SWB	$32,810 USD
Titan SV Crew Cab 4x2 SWB	$34,460 USD
Titan SV Crew Cab 4x4 LWB	$34,940 USD
Titan PRO-4X Crew Cab 4x4 SWB	$37,340 USD
Titan SL Crew Cab 4x4 SWB	$40,210 USD

Marketing Campaign For The 2012 Nissan Versa Kicks Off

 

As the 2012 Nissan Versa sedan arrives at dealerships nationwide, the automaker is launching the multi-platform “Most _____ per dollar” marketing campaign. The campaign will focus on how the car outperforms the competition in a number of crucial areas.

Elements of the campaign include a new “First Person” digital experience designed to bring the best-in-class roominess to life. Providing an immersive experience using iPad 2 gyro technology, viewers are placed inside the Versa.

“Unlike other automakers that have built mobile applications constrained by platform and device limitations, Nissan is one of the first to deliver an immerse, browser-based experience leveraging the gyroscope technology,” added Brancheau. “Though optimized for iPad and iPhone, it can live anywhere from desktops to tablets and even Internet TV. Rather than just talking about best-in-class interior space, digital proves it.”

Additionally, Nissan will also include a number of interactive social promotions, including an innovative way to take fans on the road with the new Versa Sedan.Facebook users can create their own trips by selecting their routes and inviting their Facebook friends to come along. They can then submit their trip, tell Nissan why their online journey should be made into a real one, and share it with their social networks.

“Our target Versa buyers, in their mid-to-late ‘20s, are in unique places in their lives and careers – which are sometimes tumultuous as they settle into first real jobs,” said Brancheau. “Their financial priorities and new time commitments make being with old friends who have dispersed to other cities a strictly online endeavor. The ‘Versa Road Trips’ campaign gives them a chance to get reconnected in person and relive old times, bringing the online offline.” 

Reblogged from [Nissan in the News]

Nissan Leaf Coming to Chicago This Fall

Today, Nissan Americas officials joined Gov. Pat Quinn and representatives from the City of Chicago to announce the Illinois rollout of the all-electric Nissan LEAF for this fall. Nissan has accelerated the launch of Nissan LEAF in Illinois in response to strong consumer demand and supported by plans that include an extensive electric car charging network in Chicago and surrounding suburbs in the coming year.

“Governor Quinn, Mayor Emmanuel and other visionary Chicago-area leaders have paved the way for mass market adoption of electric cars in their community,” said Scott Becker, senior vice president, Administration and Finance, Nissan Americas. “Chicagoland consumers want a transportation solution that uses no gas and produces no emissions, and the introduction of the Nissan LEAF to Illinois makes that a reality.”

In February, Gov. Quinn announced an investment of $1 million in capital funding to install state-of-the-art charging infrastructure for electric cars throughout the Chicagoland area, matching an additional $1 million in Clean Cities Grant funding secured by the City of Chicago. In total, the project will result in a network of 280 electric vehicle charging stations. Illinois also offers up to $4,000 in rebates after the purchase of electric and alternative technology vehicles – in addition to the $7,500 federal tax credit – making Nissan LEAF even more affordable to Illinois residents.

“Illinois is laying the groundwork for electric vehicles, and our efforts are paying off,” Gov. Quinn said. “By investing in electric vehicle technology, both the State of Illinois and Nissan are making transportation in our state more efficient, sustainable and affordable.”

”Nissan’s entry into the Chicago market is exactly what the city had in mind when we developed our EV infrastructure plan,” said Karen Weigert, Chicago’s Chief Sustainability Officer. “With the 40 Level 2 charging stations to date already installed, Chicago is well on its way to having the most robust EV infrastructure in the nation.”

The City of Chicago working with 350Green helped spearhead an aggressive EV infrastructure plan that called for 73 DC quick-charging stations and 207 Level 2 stations to be installed at public parking garages, grocery stores, tollway oases, etc. by the end of 2011. Thus far, 40 stations have been installed and, when complete, the system will provide the Chicagoland area with the most extensive infrastructure for electric vehicles in the U.S. [Source: Nissan News]

Nissan Cube Corners The Market For Low-Cost Cool

 

The inimitable Nissan Cube has struck again, earning further recognition that not only is it one of the most dramatically designed vehicles on the market today, but it’s also one of the most affordable.

This includes being named to the annual “Coolest Cars under $18,000” rankings from the auto mavens at Kelley Blue Book’s KBB.com. Vehicles making the list had to be fun to drive, fun to own and rate highly on the the Kelley Blue Book “cool meter,” and that’s an ideal description of the Cube.

According to KBB.com editors, the nifty Nissan’s “squares-meet-circles design theme gets a lot of attention, but the Cube’s attractiveness is more than skin deep, with features like a sliding and reclining second-row seat, an overabundance of head room and a headliner design that mimics the concentric circles created by a pebble dropped into a pond.” The bottom line “is an exceptionally practical and modestly priced car” that will ensure its owners stand out from the crowd.[Continue reading article]

Nissan Leaf Conquers Pikes Peak Hill Climb

 

It turns out that the introduction of the Leaf Nismo RC—an all-electric race car that was recently seen running demo laps at Le Mans—was just the start of Nissan’s efforts to electrify the world of motorsports: A production Nissan Leaf recently tackled the grueling Pikes Peak Hill Climb in Colorado and even set a new class record on its way. And while it’s true that the Leaf was the first, and is still the only, production EV to master the course’s 12.42 miles, 156 turns and 4,721-foot increase in elevation, the feat remains an impressive one. In fact, the Leaf’s time of 13 minutes and 17.55 seconds was faster than scores of gasoline-powered competitors.

“The Leaf was great fun to drive up the mountain” said its driver, Chad Hord, who also happens to be a veteran off-road racing champion for Nissan. “With the instant torque from the electric motor we were able to jump out of the many slow corners and the performance was very consistent from the bottom to the top since the electric motor wasn’t affected by the high altitude near the summit like the gasoline-powered cars.”
And remember: Except for safety modifications to the interior and a more aggressive wheel/tire setup, the record-breaking Leaf was just like the one already on sale in select markets across the country, where it’s also capable of achieving the equivalent of 106 mpg city/92 mpg highway/99 mpg combined, while delivering an EPA-certified all-electric driving range of 73 miles.

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