2012 Nissan Leaf Ready To Branch Out To New Markets

  

After successfully launching the first mass-market all-electric vehicle in the U.S.—the Nissan Leaf—in select U.S. locations for the 2011 model year, the automaker has now begun rolling out the 2012 model to the rest of the country, starting in the Southeast.

Customers who had previously reserved Leaf’s in Alabama, Florida, Georgia, Illinois, Maryland, Mississippi, North Carolina, South Carolina, Virginia, and Washington, D.C., have already begun placing their orders, and they will be joined by Leaf reservers from Connecticut, Colorado, Massachusetts, New Jersey and New York beginning this fall. Then, by the end of the year, the ordering process will expand to Delaware, Indiana, Louisiana, Nevada, Ohio, Pennsylvania and Rhode Island.

And notably, the new 2012 model brings new standard content aimed at further enhancing the Leaf’s transformative electric-driving experience. [Continue reading...]

Nissan Promotes Sustainability With Urban Green Lab

 

"This week Nissan announced it would donate up to $375,000 to support Nashville’s first community center for sustainability. By partnering with Urban Green Lab, Nissan will help the non-profit construct a state-of-the art green building and learning complex.

Urban Green Lab will break ground on the new community center in 2012. The complex will be the one of the first platinum-certified LEED buildings built in Tennessee, and it will showcase green design, interactive displays and a working community garden." [Continue reading...]

Executive Vice President Colin Dodge Interview with the Global Media Center

Nissan Canada Delivers First 100% Electric Nissan Leaf to Canadian Consumer

 

"Today Nissan Canada made history when it delivered the first all-electric Nissan LEAF to a Canadian consumer at an event in Ottawa. Ricardo Borba, an Ottawa resident and the first person in Canada to place a Nissan LEAF order, received the keys to his black Nissan LEAF SL from Allen Childs, President of Nissan Canada. Hunt Club Nissan in Ottawa hosted the event and is also hosting the Ottawa stop of Nissan’s cross-Canada Drive Electric Tour.

“This is a significant milestone in the movement that brings sustainable mobility within our grasp and at Nissan we’re excited to be leading the way by bringing the world’s first all-electric car to the mass market, which was also recognized as the 2011 World Car of the Year,” said Allen Childs, President of Nissan Canada, Inc. “Today we made history by handing over the keys to Mr. Borba, the first Canadian consumer to purchase a Nissan LEAF. This represents the freedom to choose a car that has no tailpipe, produces no emissions and will never have to visit a gas station.”

Borba, a 44-year old electric engineer and software developer with IBM currently lives in Ottawa, Ontario with his wife and son. His new Nissan LEAF will be the family’s primary car providing ample range for their day-to-day commutes.

“My family and I were starting to look for a new car last year when the Deepwater Horizon oil spill occurred and prompted us to think about alternatives to gas-powered vehicles,” said Borba. “We considered several options and the Nissan LEAF was the one that best fits our needs. It’s all-electric and looks and drives just like a regular car with five seats, ample cargo space and loaded with high-tech features. It’s smooth, quiet and has incredible acceleration. In other words, it’s fun to drive!” [Continue Reading...]

Nissan Launches "My Versa Road Trip" Social Media Program for All-New 2012 Nissan Versan Sedan

"Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences. This three-phased campaign will demonstrate the Versa’s key innovations while engaging social-savvy audiences.

MyVersaRoadTrip.com
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.

“While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “This makes staying connected with friends easier online, so the ‘My Versa Road Trip’ campaign gives them opportunity to engage online for potential chance to reconnect in person offline.”

Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.

For additional content, all Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival in January 2012. The community will judge the films, giving them a chance to win prizes as well. " 

Source:[Nissan News]

Nissan Announces European Sales for August 2011

Today Nissan announced a 25% year-on-year increase in European sales from August 2010.

A strong August, in which Nissan sold 40,569 units, continued Nissan's run of out-selling 2010 in every month to date. Most models posted year-on-year sales increases contributing to a 3.6% European market share.

Locally-produced models continue to drive this demand, including the Qashqai crossover and Note mini-MPV - both manufactured in Sunderland, UK - and the Barcelona-built Navara pickup and NV200 small van.

Russia - Nissan's largest European market - is continuing to play a key role. August sales reached 11,289 units in a market where Nissan remains the top-selling Japanese brand.

Guillaume Cartier, Nissan's Vice President for Sales Operations, Europe commented: "August is traditionally a month when sales slow down but Nissan's strong product line-up continues to bring customers into the showrooms and our order banks continue to grow.

The success of the Nissan crossover line up with Murano, Qashqai and Juke is driving our performance across the region and we are also looking forward to the launch of the Micra DIG-S later this month." 


Source:[Nissan News]

Nissan To Launch Reality TV Show

Nissan Develops New Quick Charger for Electric Vehicles

"Nissan Motor Co., Ltd. today revealed its new quick charger to the public and announced plans for this proprietary technology to go on sale in November 2011 at Nissan parts companies throughout Japan.

The newly-developed quick charging unit retains the high performance of the current quick charger manufactured by Nissan, which is now on sale with a suggested retail price of 1.47 million yen (including tax), but is nearly half the size (by volume). The new charger unit's smaller size will take up less space and enable easier installation. When it goes on sale, the new standard specification quick charger unit will be highly competitive and great value to customers because it will cost significantly less than one million yen, while the base specification unit will cost only below one half the price of the current unit.

Nissan aims to sell 5,000 of the new quick chargers by the end of fiscal year 2015 (March 2016) to contribute to the ongoing development of the EV quick charging infrastructure in Japan. The company plans to install the new charging units at an increasing number of its dealerships nationwide and introduce the new units at local government facilities and in locations that draw large numbers of customers in regions throughout Japan. Nissan is also proactively seeking partner companies for sales as part of its efforts to assure customers of a comfortable and convenient electric vehicle driving experience. Preparations are also underway for future sales of the new quick charger in the US and in European markets." 

Source:[Nissan News]

Nissan Insider LEAF Walkaround

Nissan Announces Prices For The 2012 Rogue

 

The Nissan Rogue will be getting a number of updates for the 2012 model year as well as new pricing to reflect those changes.

A new Special Edition Package will now be available on the 2012 Nissan Rogue, which is bundles an assortment of popular features for budget-conscious buyers, including 16-inch aluminum-alloy wheels, AM/FM/CD audio system with 4.3-inch color display and USB connectivity, XM Satellite Radio, and RearView Monitor. This new package is priced at $1,200, a $1,000 savings over the cost of items if purchased separately.

Other enhancements for 2012 include the availability of the Around View Monitor. This is the first non-luxury vehicle in the U.S. to receive this innovative technology, which utilizes four separate cameras to create a virtual 360° overhead view of the Rogue and its surroundings when parking. For anyone regularly parking in tight spaces or parallel parking, the Around View Monitor makes the task even easier.[Continue reading...]

All New 2012 Nissan Versa Debuts as Sub-Compact Segment Sales Leader in August

 

The results are in. After the first month of availability of the all-new 2012 Nissan Versa Sedan, the best-selling subcompact in America outsold all other sub-compacts, extending its dramatic year-to-date lead in the hotly contested and growing small car segment. Versa sales in August of 8,566 units bested all competitors, including Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and Toyota Yaris. 

“We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “It’s encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa’s momentum going in this highly competitive market segment.”[Continue reading...]

Tips for the Ultimate Labor Day Barbecue

Happy Labor Day Weekend!

 

We would like to wish all of you a very happy and safe Labor Day Weekend!